Instagram for business

One good reason why people like Instagram is because of the opportunity to present photographs to other people. It’s a marketer’s fantasy as pictures usually draw in much more attention and draw more people as compared with textual content.

Instagram for business

If you have a small company, you can make use of Instagram to advertise your company without investing an excessive amount. You can hire a professional Instagram influencer agency to help you on this step. Instagram permits you to keep clients updated on what is new. Of course, you must stay consistent so customers will know when you will post new photographs or information.

Instagram marketing

Instagram is also a good way to show a few of the work you have done. This, basically, will show other folks what you can do and will sell your work to potential clients. It is also vital that you motivate followers to become loyal to your brand. One way to do that is to react to comments. The same thing relates to personal profiles. You would like individuals to interact with your profile in Instagram.

Pictures that ought to be published on Instagram must be clear and creative. People will react a lot more to photographs that are well taken. It is also very important to remain current on what your followers want. You can do this by asking for feedback. Finally, you could post entertaining and unusual pictures to capture everyone’s interest.

Different Types of Fonts

In design, there are thousands and thousands of different types of fonts. You can easily find these fonts on the internet and download them free. Some fonts you may have to actually pay for. You may find famous fonts or original fonts. Some fonts may appear to be just pictures. Other fonts may have nothing to do with what the letter is that they represent. Others are decorative –  like the curse text for example. Some fonts may even be a foreign character. Sometimes the best looking fonts are the regular looking fonts.

Different types of fonts can make a poster, paper, presentation or Website more interesting if they are used properly. If they aren’t, you can easily spot a someone who doesn’t know what they are doing. The guideline to live by is to use no more than two fonts at a time on one page. If you use more than two, the page can become mismatched and can appear cluttered and unprofessional. This can be difficult because there are so many to choose from.

To begin to understand these different types of fonts and their different uses, you can start with the basics. The first baby step we can take is with serif and sans serif fonts. ‘Sans’ is simply French for ‘without’. Serifs are the little ‘tails’ on letters. Serifs are usually used in body texts because studies show it helps to guide the reader’s eyes along to the next letter and word and helps them read faster. This is why newspapers usually use Times New Roman for their article font. Sans serif fonts are typically used with titles. This is also why newspapers typically use Arial or Impact for headline fonts. The main difference for this rule is with the Internet. Online body text usually uses sans serif fonts.

Now that we have the basics of serifs and sans serifs out of the way, we can discuss script fonts. Script fonts are made to appear like a handwritten text and are very flowery and decorative. Most script fonts are inspired by 18th Century writing styles and are designed for the letters to join with the next letter in the series. They are often very elaborate and have lots of swirls and fine details in their lines. These fonts can soften the page and bring a variety to the design. They can also bring a touch of femininity to the design of the page as well. While they can be very beautiful, script fonts should be used minimally. This is because they can be difficult to read, especially with any sort of speed.

Categorized as Internet

Why SEO Marketing

SEO marketing is the process of optimizing your website so that it appears above the competition for the keywords that matter most to you in the search results. For example, if you sell blue widgets, you can use SEO Marketing to be able to rank above other people who also sell blue widgets, for the search term ‘blue widgets’ in the Google search results. The higher up the page you appear for your target search terms the more traffic you are likely to get.

Of course this is not something that you are likely to be able to achieve for yourself, you’ll need the help of an SEO marketing agency to help you successfully navigate the sometimes confusing search space. The goal of SEO marketing is to drive more traffic to your site by getting better search engine rankings across the major search engines (particularly Google) as explained on Demotix.

SEO marketing is an offshoot of the broader spectrum of digital marketing also known as online marketing, which includes SEO, PPC, web design, social media etc. To succeed online these days, you really need to be successfully applying SEO marketing techniques to your website. For example, you’ll need to be able to get loads of good quality backlinks to ensure your website appears more popular. However a good starting place is on-site optimization and great original content.

Categorized as Internet

How To Get Traffic From The Search Engines

Getting traffic from the search engines is one of the best ways to generate leads and sales for any online business.

It can make it tricky to learn how to get search engine traffic because the algorithms are always changing.

Article Marketing – This strategy for generating web traffic has worked for years and years. When you publish a high quality article onto your own website and then re-publish this article to lots of different article directories, blogs, and document sharing sites then it is hard not to get traffic from it. Many people worry that this is duplicate content but is not. It is being syndicated.

Video Marketing – YouTube video marketing is an easy way to drive traffic because Google owns YouTube and thus ranks the videos very well indeed. YouTube is also the worlds 2nd largest search engine and has a lot of internal traffic in itself. The key to generating traffic with videos is to pick a targeted keyword to include in your title, tags and description. Also be sure to provide a strong call to action to encourage people to click your link and visit your website.

Pay Per Click – Google Adwords is an easy way to pay to get traffic online for your business. Instead of being an expert at SEO and ranking for free, you pay to have your advertisments listed on the page for certain keyword phrases. This is a good strategy whether you have your own products or business to promote or are an affiliate marketer. The only problem is that Google Adwords is not really suitable for the home based business niche any more because these sort of adds rarely get approved.

Buy Website Traffic – A much cheaper alternative to PPC is to buy traffic in bulk for your site. The prices are much lower than on adwords there are many packages available to choose from. So if you need to boost your online presence you can buy quality traffic for your site.

Search Engine Optimization (SEO) – Ranking your blog post or article on the front page of Google for your chosen phrase will generate some good web traffic for you. The basics for SEO involves writing a very high quality piece of content around your selected keyword, and containing helpful videos and pictures where appropriate. To help rank this content you then perform backlinking on this page as well as encourage people to ‘like’, share, and comment on the post. It is the combination of quality content, backlinks and social triggers that will contribute to your web pages ranking highly on Google.

A combination of the above strategies applied on a consistent basis is likely to generate a steady stream of traffic and leads for your business.

Categorized as Internet