Internet

How To Get Traffic From The Search Engines

Getting traffic from the search engines is one of the best ways to generate leads and sales for any online business.

It can make it tricky to learn how to get search engine traffic because the algorithms are always changing.

Article Marketing – This strategy for generating web traffic has worked for years and years. When you publish a high quality article onto your own website and then re-publish this article to lots of different article directories, blogs, and document sharing sites then it is hard not to get traffic from it. Many people worry that this is duplicate content but is not. It is being syndicated.

Video Marketing – YouTube video marketing is an easy way to drive traffic because Google owns YouTube and thus ranks the videos very well indeed. YouTube is also the worlds 2nd largest search engine and has a lot of internal traffic in itself. The key to generating traffic with videos is to pick a targeted keyword to include in your title, tags and description. Also be sure to provide a strong call to action to encourage people to click your link and visit your website.

Pay Per Click – Google Adwords is an easy way to pay to get traffic online for your business. Instead of being an expert at SEO and ranking for free, you pay to have your advertisments listed on the page for certain keyword phrases. This is a good strategy whether you have your own products or business to promote or are an affiliate marketer. The only problem is that Google Adwords is not really suitable for the home based business niche any more because these sort of adds rarely get approved.

Buy Website Traffic – A much cheaper alternative to PPC is to buy traffic in bulk for your site. The prices are much lower than on adwords there are many packages available to choose from. So if you need to boost your online presence you can buy quality traffic for your site.

Search Engine Optimization (SEO) – Ranking your blog post or article on the front page of Google for your chosen phrase will generate some good web traffic for you. The basics for SEO involves writing a very high quality piece of content around your selected keyword, and containing helpful videos and pictures where appropriate. To help rank this content you then perform backlinking on this page as well as encourage people to ‘like’, share, and comment on the post. It is the combination of quality content, backlinks and social triggers that will contribute to your web pages ranking highly on Google.

A combination of the above strategies applied on a consistent basis is likely to generate a steady stream of traffic and leads for your business.